The Royal Bank Of Scotland. MoneySense
CLIENT. THE ROYAL BANK OF SCOTLAND
AGENCY. THE & PARTNERSHIP
DURATION. 01:45
CATEGORY. BRANDED CONTENT
SERVICE. CAMERA OPERATOR, EDITING, MOTION GRAPHICS
The Royal Bank of Scotland’s CEO Alison Rose talks about the MoneySense and Financial Health Checks programmes to improve their financial capability. Interview and b-roll captured on location. Editing and post-production provided following brand guidelines.
Motion graphics and the editing of the video done using the Adobe CC suite (Adobe Premiere, After Effects and Photoshop). All work performed within a three-days deadline. The final cut included music, color grading, motion graphics and subtitles. The deliverables were two videos of 01:45 in 16x9 and 1x1 aspect ratios.
